Today, we will be talking about the process of building a great email address list without making a single sale. There is no question that we are all ultimately in business for the purpose of making money. The problem is that many internet marketers don’t seem to take the time to consider the importance of sacrificing early profit in order to build a stronger presence online. This is going to be crucial if you want to get results that truly stand out and allow you to have a prosperous business with plenty of potential buyers.
Building email address list of buyers is going to be very important because it will help you get started on the right track. Profit is the ultimate goal. But it needs to take a backseat when you are looking to gain profit. Never forget the value of having email address list. Because it's a way to communicate with anyone on your list that might be interested in purchasing from you.
There are many new product sellers in places like Warrior and JVZoo that don’t have their own upsells. This is making them leave a large amount of money on the table. The best way to solve this issue is to offer a complete upsell funnel and give them the chance to keep 100% of the profit made. This is going to make it easier for you to get a positive response from them.
This upsell needs to include a very attractive freebie in the landing page. This is going to ensure that you can capture the lead even if they don’t purchase the upsell. The days when you could lure people to submit their email to you for a small discount are long gone. You are going to have to work hard to convince them.
Keep in mind that providing bonus content is always a plus, but you need to make sure that this is closely related to the original product. This is going to increase your odds of conversion significantly. Never forget the freebie to ensure lead generation even without a conversion.
The average visitor is tired of the constant attempts they see in most websites to get them to sing up. So keep in mind that you are probably not the first one to request their contact information. The only way to stand out in this kind of situation is to be able to provide something that is truly unique, valuable and beneficial.
Some marketers are creating small guides with tips that are related to their industry and products. This seems to work well as long as the tips seem valuable enough even if the content is short. For example. If you are selling computer equipment, you could provide a free guide to show people how to keep their equipment working at optimal conditions for a much longer period of time.
There is the next step of offering a full book that is full of useful content. This might seem like a waste, but it’s the ideal way for people to get the results they want and need.
You might feel like you could be profiting from the book. But the outcome of giving it away for free is going to provide you great email address list of buyers and even more profit, longevity in the business. That is ultimately what you want to achieve.
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